April 3, 2008
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“ There’s a simple email you can send to your clients or customers that they are guaranteed to love. If you want your customers to perceive you as switched on, reliable and trustworthy, read on.
Flying solo •

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There’s a simple email you can send to your clients or customers that they are guaranteed to love. If you want your customers to perceive you as switched on, reliable and trustworthy, read on.

In casual promises, we discussed how people are used to business suppliers letting them down. Missed deadlines, project delays, unexpected costs, being late for appointments… they’re all par for the course.

If simply doing what you say you’ll do sets you apart, what if you could take that up a level? Keeping your clients in the loop with regular update emails allows you to do just that. For example:

Dear Jo,
Just a quick update on your [product/service/project].
It’s all coming together well and will be delivered on Tuesday by 5pm as promised.
Kind regards,

Simple as it seems, this proactive action has a big effect on your customers. It reassures those worried about deadlines. It communicates that you’re organised, thorough and focused on their project. It confirms that you’re not rushing it at the last minute. It delivers certainty.

You don’t need to change the way you work, just how often you communicate. Regularly touching base with your clients elevates you from just another supplier

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